Home / Case Studies / Rank Tracker

Nexus Innovations Capital Case Study

Nexus Innovations Capital is a real-life example of SEO case study results and growth at Zoot Web Agency 2026. This case study shows exactly how our in-house Rank Tracker workflow makes websites rank higher, get more visibility, and drive more conversions.

The growth shown in this case study reflects our local SEO results across keyword tracking, position monitoring, and targeted rank improvements working together over a consistent timeline.

Visibility Growth

68%

organic visibility uplift

Keywords in Top 10

34+

tracked improvements

Core Web Vitals

+40%

speed & stability

Leads

+22%

conversion uplift

PROJECT OVERVIEW

The client runs a local business that provides home services. From the beginning, this SEO case study had three goals: to raise the rankings of important service keywords, to fix keyword targeting gaps to improve search visibility, and to raise conversions by identifying and acting on rank movement trends. All of our plans were based on those three goals.

Setting up the Rank Tracker is part of the strategy.

We made a set of keywords for our Rank Tracker tool that includes service terms, location intent, and competitor keywords. Weekly tracking with drop alerts made sure that every movement was clear and accountable. Reporting included keyword movement for the Top 3, Top 10, and Top 20, so nothing went unnoticed.

Plan for optimizing the website

We started by building a full keyword set across primary service terms, geo-modifiers, and competitor gaps. Next came position benchmarking, which included baseline rankings across all main service pages before any work began. Then came ongoing monitoring, which included weekly rank reports, movement alerts, and competitor comparison to keep the campaign on track at every stage.

Google Business Profile Growth

Using our tried-and-true local SEO strategy, we made this Google Business Profile better. Our Rank Tracker's before and after proof clearly shows how much better the rankings and visibility are. To zoom in, click on any picture. To see more of the data behind this SEO case study, click the button to open the full report.

Tools' Evidence
The left side shows the proof before it was done, and the right side shows the proof after it was done. To zoom in, click on any picture. Press the button to see the whole report.
Rank Tracker (Before)
BEFORE
Rank Tracker Before
Click to zoom
Rank Tracker(After)
AFTER
SEO Case Study
Click to zoom
Avg. keyword position
Before: #32 → After: #9
Top 10 keywords
Before: 6 → After: 34
Page speed score
Before: 42 → After: 86

Let’s Talk About Your Project

Let’s Talk About Your Project

Want to see results like these for your own business? The people at Zoot Web Agency are listening and ready to make a unique SEO plan that fits your needs.

Reach out today at contact@zootwebagency.com or call us at +919082729185. Growth starts with one conversation.

Home / Case Studies / SEO Auditing and Reporting

Nexus Innovations Capital Case Study

Nexus Innovations Capital is a real-life example of SEO case study results and growth at Zoot Web Agency 2026. This case study shows exactly how our in-house Rank Tracker and Website Optimization workflow makes websites rank higher, load faster, and get more conversions.

The growth shown in this case study reflects our local SEO results across technical optimization, content improvements, and targeted link building working together over a consistent timeline.

Visibility Growth

68%

organic visibility uplift

Keywords in Top 10

34+

tracked improvements

Core Web Vitals

+40%

speed & stability

Leads

+22%

conversion uplift

PROJECT OVERVIEW

The client runs a local business that provides home services. From the beginning, this SEO case study had three goals: to raise the rankings of important service keywords, to fix technical SEO problems to make crawling and indexing better, and to raise conversions by making the site faster and easier to use. All of our plans were based on those three goals.

Setting up the Rank Tracker is part of the strategy.

We made a set of keywords for our Rank Tracker tool that includes service terms, location intent, and competitor keywords. Weekly tracking with drop alerts made sure that every movement was clear and accountable. Reporting included keyword movement for the Top 3, Top 10, and Top 20, so nothing went unnoticed.

Plan for optimizing the website

We started with technical SEO, fixing problems with indexing, redirects, canonical tags, and sitemaps. Next came on-page signals, which included titles, H1 and H2 structure, and internal linking on all of the main service pages. Next came speed optimization, which included compressing images, cleaning up JS and CSS, and using caching to raise Core Web Vitals scores to a competitive level.

Google Business Profile Growth

Using our tried-and-true local SEO strategy, we made this Google Business Profile better. Our tools' before and after proof clearly shows how much better the rankings and visibility are. To zoom in, click on any picture. To see more of the data behind this SEO case study, click the button to open the full report.

SEO Audit & Reporting

We used our local SEO strategy to make this Google Business Profile better. You can see the rise in rankings and visibility below.

Proof from Tools
Left side shows Before proof and right side shows After proof. Click any image to zoom. Use the button to open the full report.
SEO Audit & Reporting Tool (Before)
BEFORE
SEO Case Study
Click to zoom
SEO Audit & Reporting Tool (After)
AFTER
SEO Case Study
Click to zoom
Avg. keyword position
Before: #32 → After: #9
Top 10 keywords
Before: 6 → After: 34
Page speed score
Before: 42 → After: 86
SEO Audit & Reporting Work

What we made better

Technical SEO included setting up canonical tags, redirects, indexing, and crawl fixes, as well as sitemaps and robots. On-page SEO took care of things like titles, meta descriptions, headings, internal linking, and full content mapping on service pages.

The main focus of Core Web Vitals work was fixing LCP and CLS issues, compressing images, caching, and cleaning up JS and CSS. Schema implementation added organization, a FAQ, a service schema, and breadcrumbs to make search results even more visible.

Local SEO included setting up a Google Business Profile, making sure your NAP is consistent, getting citations, and making a plan for reviews. To turn more visitors into leads, Conversion UX improvements made CTAs, trust blocks, form simplicity, and service page clarity better.

What This SEO Case Study Will Give You

We give each client a full SEO audit report that includes a priority roadmap, a plan for keyword research, and a plan for content clusters. All of the important service pages are fixed on-page, and then full technical SEO is put into place right away.

Performance optimization takes care of speed and Core Web Vitals directly. A Rank Tracker dashboard with weekly reports keeps everyone involved in the campaign up to date.

Let’s Talk About Your Project

Let’s Talk About Your Project

Want to see results like these for your own business? The people at Zoot Web Agency are listening and ready to make a unique SEO plan that fits your needs.

Reach out today at contact@zootwebagency.com or call us at +919082729185. Growth starts with one conversation.

Home / Case Studies / GMB

Nexus Innovations Capital Case Study

Nexus Innovations Capital is a real-life example of SEO case study results and growth at Zoot Web Agency 2026. This case study shows exactly how our in-house Rank Tracker and Website Optimization workflow makes websites rank higher, load faster, and get more conversions.

The growth shown in this case study reflects our local SEO results across technical optimization, content improvements, and targeted link building working together over a consistent timeline.

Visibility Growth

68%

organic visibility uplift

Keywords in Top 10

34+

tracked improvements

Core Web Vitals

+40%

speed & stability

Leads

+22%

conversion uplift

PROJECT OVERVIEW

The client runs a local business that provides home services. From the beginning, this SEO case study had three goals: to raise the rankings of important service keywords, to fix technical SEO problems to make crawling and indexing better, and to raise conversions by making the site faster and easier to use. All of our plans were based on those three goals.

Setting up the Rank Tracker is part of the strategy.

We made a set of keywords for our Rank Tracker tool that includes service terms, location intent, and competitor keywords. Weekly tracking with drop alerts made sure that every movement was clear and accountable. Reporting included keyword movement for the Top 3, Top 10, and Top 20, so nothing went unnoticed.

Plan for optimizing the website

We started with technical SEO, fixing problems with indexing, redirects, canonical tags, and sitemaps. Next came on-page signals, which included titles, H1 and H2 structure, and internal linking on all of the main service pages. Next came speed optimization, which included compressing images, cleaning up JS and CSS, and using caching to raise Core Web Vitals scores to a competitive level.

Google Business Profile Growth

Using our tried-and-true local SEO strategy, we made this Google Business Profile better. Our tools' before and after proof clearly shows how much better the rankings and visibility are. To zoom in, click on any picture. To see more of the data behind this SEO case study, click the button to open the full report.

Tools' Evidence
The left side shows the proof before it was done, and the right side shows the proof after it was done. To zoom in, click on any picture. Press the button to see the whole report.
Rank Tracker (Before)
BEFORE
Rank Tracker Before
Click to zoom
Rank Tracker(After)
AFTER
SEO Case Study
Click to zoom
Avg. keyword position
Before: #32 → After: #9
Top 10 keywords
Before: 6 → After: 34
Page speed score
Before: 42 → After: 86

Website Optimization

We used our local SEO strategy to make this Google Business Profile better. You can see the rise in rankings and visibility below.

Proof from Tools
Left side shows Before proof and right side shows After proof. Click any image to zoom. Use the button to open the full report.
Rank Tracker (Before)
BEFORE
SEO Case Study
Click to zoom
Rank Tracker(After)
AFTER
SEO Case Study
Click to zoom
Avg. keyword position
Before: #32 → After: #9
Top 10 keywords
Before: 6 → After: 34
Page speed score
Before: 42 → After: 86
Website Optimization Work

What we made better

Technical SEO included setting up canonical tags, redirects, indexing, and crawl fixes, as well as sitemaps and robots. On-page SEO took care of things like titles, meta descriptions, headings, internal linking, and full content mapping on service pages.

The main focus of Core Web Vitals work was fixing LCP and CLS issues, compressing images, caching, and cleaning up JS and CSS. Schema implementation added organization, a FAQ, a service schema, and breadcrumbs to make search results even more visible.

Local SEO included setting up a Google Business Profile, making sure your NAP is consistent, getting citations, and making a plan for reviews. To turn more visitors into leads, Conversion UX improvements made CTAs, trust blocks, form simplicity, and service page clarity better.

What This SEO Case Study Will Give You

We give each client a full SEO audit report that includes a priority roadmap, a plan for keyword research, and a plan for content clusters. All of the important service pages are fixed on-page, and then full technical SEO is put into place right away.

Performance optimization takes care of speed and Core Web Vitals directly. A Rank Tracker dashboard with weekly reports keeps everyone involved in the campaign up to date.

Let’s Talk About Your Project

Let’s Talk About Your Project

Want to see results like these for your own business? The people at Zoot Web Agency are listening and ready to make a unique SEO plan that fits your needs.

Reach out today at contact@zootwebagency.com or call us at +919082729185. Growth starts with one conversation.

SEO Case Study