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Case Study Nexus Innovations Capital

This is a sample case study showing how our in-house Rank Tracker and Website Optimization workflow improves rankings, speed, and conversions. You can replace screenshots and numbers with real client data anytime.

GMB Rabking
Website SEO Ranking
Website Optimization
Visibility Growth

68%

organic visibility uplift

Keywords in Top 10

34+

tracked improvements

Core Web Vitals

+40%

speed & stability

Leads

+22%

conversion uplift

PROJECT SUMMARY

Client

Demo Client : Service-based business website

Industry : Home Services / Local Business

Location : City, State

Website : yourwebsite.com

PROJECT SUMMARY

Goal

  • Increase rankings for priority service keywords
  • Fix technical SEO issues and improve crawl/indexing
  • Increase conversions through speed + UX improvements

    • STRATEGY

    Rank Tracker Setup

    We added a keyword set (services + location intent) inside our Rank Tracker tool, then tracked weekly changes to measure progress accurately.

  • Keyword groups: Service, Location, Competitor
  • Weekly tracking + alerts for drops
  • Top 3, Top 10, Top 20 movement reporting

    • STRATEGY

    Website Optimization Plan

    We optimized technical SEO, on-page signals, and performance (Core Web Vitals) to support ranking growth and user conversions.

  • Technical fixes (indexing, redirects, canonical, sitemap)
  • On-page SEO (titles, H1-H2 structure, internal links),
  • Speed optimization (images, caching, JS/CSS cleanup)

    • Google Business Profile Growth

    We optimized this Google Business Profile using our local SEO strategy. Below you can see the improvement in rankings and visibility.
    Proof from Tools
    Left side shows Before proof and right side shows After proof. Click any image to zoom. Use the button to open the full report.
    Rank Tracker (Before)
    BEFORE
    Rank Tracker Before
    Click to zoom
    View Full Report
    Rank Tracker(After)
    AFTER
    Optimization Report After
    Click to zoom
    View Full Report
    Avg. keyword position
    Before: #32 → After: #9
    Top 10 keywords
    Before: 6 → After: 34
    Page speed score
    Before: 42 → After: 86

    Website Optimization

    We optimized this Google Business Profile using our local SEO strategy. Below you can see the improvement in rankings and visibility.
    Proof from Tools
    Left side shows Before proof and right side shows After proof. Click any image to zoom. Use the button to open the full report.
    Rank Tracker (Before)
    BEFORE
    Rank Tracker Before
    Click to zoom
    View Full Report
    Rank Tracker(After)
    AFTER
    Optimization Report After
    Click to zoom
    View Full Report
    Avg. keyword position
    Before: #32 → After: #9
    Top 10 keywords
    Before: 6 → After: 34
    Page speed score
    Before: 42 → After: 86
    Website Optimization Work

    What we optimized

    Technical SEO

    Indexing, crawl fixes, sitemap/robots, canonical, redirects.

    On-Page SEO

    Titles, metas, headings, internal linking, content mapping.

    Core Web Vitals

    LCP/CLS fixes, image compression, caching, JS/CSS cleanup.

    Schema

    Organization, FAQ, Service schema, breadcrumbs.

    Local SEO (optional)

    GMB setup, NAP consistency, citations, review plan.

    Conversion UX

    Better CTAs, trust blocks, simpler forms, clearer service pages.

    Deliverables

    • SEO Audit Report + priority roadmap
    • Keyword research + content cluster plan
    • On-page fixes for key service pages
    • Technical SEO implementation
    • Performance optimization (speed + CWV)
    • Rank Tracker dashboard + weekly reporting

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    Address

    U Wing, 3069, 3rd Floor, Janta Market Rd, opposite APMC Fruits and Vegetable Market, Sector 25, Vashi, Navi Mumbai, Maharashtra 400703

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